Monday, April 20, 2009

(Long) Quote of the Day

From the most recent Lionette's newsletter:

The very people who have made our food dangerous come up with marketing campaigns like one fast food chain that claims that its uses 100 percent USDA-certified beef. (Note to nation: All beef legally sold is USDA certified.) Have we just become complacent? Have we given up, and will buy anything as long as it fits some image with which we want to associate ourselves?

Too often lately I hear from the farmers with whom we work that restaurants have cut way back or have completely stopped buying from them, switching instead to cheaper alternatives from around the globe. The economy is ugly right now, but our food supply is much, much uglier than the state of the economy.

Humanity can survive with a bad economy and safe food, but we will not last much longer with a good economy and dangerous food. The more people cut back on their food spending the more we are ensuring a very real devastation to our food supply.

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Jo said...

I know the marketing campaign you're referring to - the first time I saw that claim on an ad, I looked, stopped, looked again, and finally asked the person next to me if it really meant what I thought it meant. The food industry is doing a great job marketing on buzz words - people want "natural" or "healthy" or "certified" even if those words really mean nothing. I'm sure they were trying to trick consumers into thinking their beef was organic, or something like that. Those sorts of tricks will only work as long as people are ill-informed.

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