Smart Balance or Stupid Balance?

I recently, and mistakenly, bought a tub of Smart Balance to use in pancakes for some vegan friends. While its cousin Earth Balance is indeed suitable for vegans, it seems Smart Balance is not, as it contains whey. Clearly the distributor thinks that people who don't eat dairy are more earthy than they are smart.

Though both Balances have been widely embraced as healthy stuff, they violate several of Pollan's rules for good eating laid out in the climax of In Defense of Food. For instance:

-Don't eat anything your great grandmother wouldn't recognize as food.

-Avoid products that make health claims.

-Avoid food products containing ingredients that are A) unfamiliar, B) unpronounceable, C) more than five in number.

In looking over Smart Balance's ingredients, which are both numerous and alien, I paused when I came to palm oil. I had just read an article in Nat Geo about deforestation in Borneo, caused in large part by supplying the growing demand for, you guessed it, palm oil. (For a rebuke of the article, see the very suspiciously named Palm Oil Truth Foundation, which seems like something out of communist Russia. It also calls the article's style "meandering" and states that "there has not been a public debate about the causes of global warming." Red flag!)

Without seriously researching the subject, I can't say that the palm oil in Smart or Earth Balance comes from Borneo, though the odds seem good, since most of the world's supply does come from there. Palm fruit plantations now cover much of the island, replacing habitat for the local indigenous people and the orangutans and pygmy elephants they share it with.

The deforestation necessary to create the plantations also helps Indonesia to rank third for greenhouse gas emissions, just behind the U.S. and China (!). I don't know about you, but that's not something I want to spread on my pancakes.

Again, I can't comment on how direct the link is (unless any editors out there want to pay me to), but here's something I can say.

It sure seems a lot more simple to just buy butter from your local dairy farm. It has one (two if there's salt) ingredients, and your great grandmother would definitely know what to do with it.